Voices from the Field

Carole Isaacs

6 Steps to Success: Entering The Property Market in 2015 « Marina Times

Posted On January 2nd, 2015 by Carole Isaacs | No Comments

Buying a home takes time and many decisions. When you are thinking about buying a home, it is important to commit a certain amount of time to make the many large and small decisions necessary, plus you need to figure out where that time will come from. Just to begin the fabled first step to buying a home — loan preapproval — takes time, and decisions must be made that are not to be considered lightly. Even the most organized…

Carole Isaacs

Rain, Rain Go Away, Come Again Another Day « Marina Times

Posted On January 1st, 2015 by Carole Isaacs | No Comments

After three years of little rain, the sky opened up in December and the rain came down in what sounded and felt like buckets complete with thunder and lightening. At 8 a.m. I sat down at my computer to find an e-mail from a remarkably calm new home-owner. He had been up at 5 a.m. to get ready for an early morning flight at SFO, stepped into his bedroom closet, and found it flooded. Yikes! The sump pump had failed. My…

Carole Isaacs

BOM: Back on the Market « Marina Times

Posted On December 8th, 2014 by Carole Isaacs | No Comments

Bad news for sellers, good news for buyers. The real estate agents’ home page of the multiple listing service (MLS) has a special box that shows new listings within 24 hours, price increases, and price reductions. There is also a category called back on the market (BOM). The goal of all real estate agents is to do their best to make sure their listings move smoothly from “active” to “active continued,” “pending,” and “sold.” Unfortunately, no amount of quizzing a…

Carole Isaacs

Some Things to Know About Condo Loans « Marina Times

Posted On November 13th, 2014 by Carole Isaacs | No Comments

If you’re looking at purchasing one of San Francisco’s many condos, such as in these high-rises in SoMa, there are some questions you should ask to make sure you are able to get the loan you need. [photo: Caroline Culler (Wgreaves)]   According to the San Francisco MLS, the median sales price for all types of San Francisco property combined the past year through August was up 13.1 percent. As usual, this number makes sellers happy and buyers anxious. The…

Carole Isaacs

Owning a Car in SF is Only Getting Tougher :: Marina Times

Posted On October 6th, 2014 by Carole Isaacs | No Comments

Restriction parking spaces for car share use is the latest pressure on city drivers. To own a car or not to own a car in San Francisco, that is the question! Maybe it sounds a bit far-fetched to get Shakespearean about to owning a car in San Francisco, but it works for me. Automobile owners are ferociously protective of their right to drive and park their cars where and when they choose. However, this is not a guaranteed right, and…

Carole Isaacs

San Francisco Meets the Tiny House Movement :: Marina Times

Posted On September 15th, 2014 by Carole Isaacs | No Comments

Here we are beginning September, and the race to buy a home in the fall is off and running. Now is the time to give serious thought to your list of must-haves when you go out searching for a home. The months of September and October will fly by, and then the holiday season begins, when the number of homes coming on the market drops dramatically. If you are a first-time home buyer or a homeowner thinking seriously of expanding…

Carole Isaacs

A Real Estate Fairy Tale: A Message to Sellers :: Marina Times

Posted On July 28th, 2014 by Carole Isaacs | No Comments

Once upon a time, a couple decided they wanted to buy a house. They took this major investment seriously and researched the steps for buying a home. Completing the first step after filling out what felt like an endless amount of forms, they received their loan preapproval letter. During the loan preapproval process, I kept reminding them that they were not singled out for torture by the lender. All borrowers were asked the same questions. Excited to have completed step…

Carole Isaacs

Cookie Butter is to Trader Joe’s as San Francisco is to Real Estate :: Marina Times

Posted On July 7th, 2014 by Carole Isaacs | No Comments

The Trader’s Joe’s Fearless Flyer arrived in my mail, and I was captured by the “Cookie Butter” article. What on earth was cookie butter? Just think about “classic Belgian cookies with great crunch, and a slightly caramelized, almost-but-not-quite-gingerbread flavor, crushed and mixed with vegetable oils and turned into a spread.” Think peanut butter, but no peanuts, just spreadable cookies. It is decadent, that is for sure. How is San Francisco like cookie butter? One thing for sure: We are doing…

Carole Isaacs

Techies Give Birth to Micro Neighborhoods :: Marina Times

Posted On June 6th, 2014 by Carole Isaacs | No Comments

A few years ago I worked with an older — now retired — agent who said, “There are no bad neighborhoods in San Francisco anymore.” It felt like a bit of an over-generalization to me, but considering his senior status I politely agreed by not disagreeing. Those who know me will think this must have involved extraordinary self control on my part, because rarely do I find a reason to hold my tongue. Here we are today, and I feel…

Carole Isaacs

Time to Sell Your Condo…or Not? | Marina Times

Posted On May 13th, 2014 by Carole Isaacs | No Comments

The skyline of San Francisco seems to change daily as new residential buildings near completion. So many new units are coming onto the market that one has to ask the question: Is it time to sell and move my home or investment to greener pastures before the market is overloaded with condos? Here are my thoughts and observations. This is certainly the golden age of real estate for sellers. A seller who is putting his condo on the market said…


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