Voices from the Field

Carole Isaacs

Are You Moving? Exit Plan vs. Transition & Questions to Ask » Marina Times

Posted On September 14th, 2015 by Carole Isaacs | No Comments

An older woman who was thinking about selling her home of many years said to me: “I want to move, but I am having trouble developing an exit plan.” Hearing the word “exit” I felt myself mentally cringe as she spoke. I could feel her stress. Images of cutting all ties and going into the great unknown were swimming in my head. Simple day-to-day experiences like saying hello to the next door neighbor, walking the dog, or tasks like taking…

Carole Isaacs

Middle Polk & Exploring Micro Neighborhoods » Marina Times

Posted On August 11th, 2015 by Carole Isaacs | No Comments

In June 2014 I wrote “Techies give birth to micro neighborhoods,” which talked about the Mastro, Baja Noe, and the Quad. Micro neighborhoods are not limited to the southern part of the city. While walking down Polk Street one day in June, new banners on the light poles caught my eye: “Welcome to Middle Polk, a village in the city.” On a street I walk down every day, a micro neighborhood had sprung up seemingly overnight. Working with the city,…

Carole Isaacs

Wow, Wow, & Wow Again! Housing Prices Still Going Up » Marina Times

Posted On July 13th, 2015 by Carole Isaacs | No Comments

On Wednesday mornings my company, McGuire Real Estate, has its weekly sales meeting. The new listings on Tuesday’s broker’s tour are discussed, mixed in with news on sales prices across town and other real estate-related topics. As we have moved through spring, agents sit in the meetings with looks of amazement on their faces as prices continue to go up at a shocking rate. I suspect this is the reaction of agents across town. Aldo Congi, Vice President of Sales…

Carole Isaacs

The Gold Rush of 2015 » Marina Times

Posted On June 1st, 2015 by Carole Isaacs | No Comments

All generations have their life challenges and things that define their lives and expectations. San Francisco has a been on the cutting edge more than once since the Gold Rush beginning in 1849 through the Summer of Love in 1967, and then in the ’90s there was the dot-com boom and bust. Today the tech boom and the mega growth of the South of Market area has grabbed everyone’s attention. The face of San Francisco as we knew it only…

Carole Isaacs

It’s All About Inventory » Marina Times

Posted On May 6th, 2015 by Carole Isaacs | No Comments

The thing I hear everyone talk about whether they are a buyer, seller, agent, or real estate spectator is how little there is on the market. Given the number of new condo units being built, it is especially dramatic that the inventory continues to be low. No matter how fast the new construction is completed, it is not fast enough to increase the inventory of homes on the market in San Francisco. Everyone wants to know why inventory is so…

Carole Isaacs

Explore New Condos in Changing Neighborhoods » Marina Times

Posted On April 13th, 2015 by Carole Isaacs | No Comments

From the Van Ness corridor, Hayes Valley, the Mission, South of Market, Mission Bay to Dog Patch, San Francisco is undergoing dramatic change. If you are considering buying in any of these neighborhoods, it is especially important to be aware of your preconceived notions and to explore new possibilities. Much of the new construction is located in neighborhoods that are in transition or newly developed from the ground up. You will need to think creatively to buy a condo in…

Carole Isaacs

Get Ready for Spring Real Estate Madness » Marina Times

Posted On March 10th, 2015 by Carole Isaacs | No Comments

Spring is traditionally the time when the real estate market heats up. Considering how inventory has remained extremely low during the winter months, many buyers were “out of the market.” That is about to change. In anticipation of the increase in the number of buyers out searching for a home, it is more important than ever to understand what to expect in terms of multiple offers and over-asking sales prices. Taking a look at what happened last year with “days…

Carole Isaacs

Condo Conversions Without the Waitlist: SF’s Two-Unit Building Bypass | Marina Times

Posted On February 9th, 2015 by Carole Isaacs | No Comments

The loss of rental units has been a long standing issue in San Francisco. After 15 years of debate a New Condominium Conversion Lottery Bypass Law was passed and the Expedited Conversion Program began accepting applications on July 29, 2013. The previous condo conversion program has been suspended for 10 years and there has been permanent disqualification of many buildings that qualified under that law. The good news for buyers is that two unit buildings with a clean eviction history…

Carole Isaacs

What To Watch For: The SF Real Estate Market in 2015 | Marina Times

Posted On February 3rd, 2015 by Carole Isaacs | No Comments

To get an on-the-ground view of San Francisco’s residential property market, the Marina Times checked in with some local experts to get their predictions of prices, hot neighborhoods, and other things to expect from real estate in 2015. [Excerpt from original article in The Marina Times]   1. Do you think 2015 will be a year of real estate price growth, stagnation, or decline? Why? CI: Real estate price will continue to grow, but not at the high rate it…

Carole Isaacs

6 Steps to Success: Entering The Property Market in 2015 « Marina Times

Posted On January 2nd, 2015 by Carole Isaacs | No Comments

Buying a home takes time and many decisions. When you are thinking about buying a home, it is important to commit a certain amount of time to make the many large and small decisions necessary, plus you need to figure out where that time will come from. Just to begin the fabled first step to buying a home — loan preapproval — takes time, and decisions must be made that are not to be considered lightly. Even the most organized…


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