Voices from the Field

Carole Isaacs

The Gold Rush of 2015 » Marina Times

Posted On June 1st, 2015 by Carole Isaacs | No Comments

All generations have their life challenges and things that define their lives and expectations. San Francisco has a been on the cutting edge more than once since the Gold Rush beginning in 1849 through the Summer of Love in 1967, and then in the ’90s there was the dot-com boom and bust. Today the tech boom and the mega growth of the South of Market area has grabbed everyone’s attention. The face of San Francisco as we knew it only…

Carole Isaacs

It’s All About Inventory » Marina Times

Posted On May 6th, 2015 by Carole Isaacs | No Comments

The thing I hear everyone talk about whether they are a buyer, seller, agent, or real estate spectator is how little there is on the market. Given the number of new condo units being built, it is especially dramatic that the inventory continues to be low. No matter how fast the new construction is completed, it is not fast enough to increase the inventory of homes on the market in San Francisco. Everyone wants to know why inventory is so…

Carole Isaacs

Explore New Condos in Changing Neighborhoods » Marina Times

Posted On April 13th, 2015 by Carole Isaacs | No Comments

From the Van Ness corridor, Hayes Valley, the Mission, South of Market, Mission Bay to Dog Patch, San Francisco is undergoing dramatic change. If you are considering buying in any of these neighborhoods, it is especially important to be aware of your preconceived notions and to explore new possibilities. Much of the new construction is located in neighborhoods that are in transition or newly developed from the ground up. You will need to think creatively to buy a condo in…

Carole Isaacs

Get Ready for Spring Real Estate Madness » Marina Times

Posted On March 10th, 2015 by Carole Isaacs | No Comments

Spring is traditionally the time when the real estate market heats up. Considering how inventory has remained extremely low during the winter months, many buyers were “out of the market.” That is about to change. In anticipation of the increase in the number of buyers out searching for a home, it is more important than ever to understand what to expect in terms of multiple offers and over-asking sales prices. Taking a look at what happened last year with “days…

Carole Isaacs

Condo Conversions Without the Waitlist: SF’s Two-Unit Building Bypass | Marina Times

Posted On February 9th, 2015 by Carole Isaacs | No Comments

The loss of rental units has been a long standing issue in San Francisco. After 15 years of debate a New Condominium Conversion Lottery Bypass Law was passed and the Expedited Conversion Program began accepting applications on July 29, 2013. The previous condo conversion program has been suspended for 10 years and there has been permanent disqualification of many buildings that qualified under that law. The good news for buyers is that two unit buildings with a clean eviction history…

Carole Isaacs

What To Watch For: The SF Real Estate Market in 2015 | Marina Times

Posted On February 3rd, 2015 by Carole Isaacs | No Comments

To get an on-the-ground view of San Francisco’s residential property market, the Marina Times checked in with some local experts to get their predictions of prices, hot neighborhoods, and other things to expect from real estate in 2015. [Excerpt from original article in The Marina Times]   1. Do you think 2015 will be a year of real estate price growth, stagnation, or decline? Why? CI: Real estate price will continue to grow, but not at the high rate it…

Carole Isaacs

6 Steps to Success: Entering The Property Market in 2015 « Marina Times

Posted On January 2nd, 2015 by Carole Isaacs | No Comments

Buying a home takes time and many decisions. When you are thinking about buying a home, it is important to commit a certain amount of time to make the many large and small decisions necessary, plus you need to figure out where that time will come from. Just to begin the fabled first step to buying a home — loan preapproval — takes time, and decisions must be made that are not to be considered lightly. Even the most organized…

Carole Isaacs

Rain, Rain Go Away, Come Again Another Day « Marina Times

Posted On January 1st, 2015 by Carole Isaacs | No Comments

After three years of little rain, the sky opened up in December and the rain came down in what sounded and felt like buckets complete with thunder and lightening. At 8 a.m. I sat down at my computer to find an e-mail from a remarkably calm new home-owner. He had been up at 5 a.m. to get ready for an early morning flight at SFO, stepped into his bedroom closet, and found it flooded. Yikes! The sump pump had failed. My…

Carole Isaacs

BOM: Back on the Market « Marina Times

Posted On December 8th, 2014 by Carole Isaacs | No Comments

Bad news for sellers, good news for buyers. The real estate agents’ home page of the multiple listing service (MLS) has a special box that shows new listings within 24 hours, price increases, and price reductions. There is also a category called back on the market (BOM). The goal of all real estate agents is to do their best to make sure their listings move smoothly from “active” to “active continued,” “pending,” and “sold.” Unfortunately, no amount of quizzing a…

Carole Isaacs

Some Things to Know About Condo Loans « Marina Times

Posted On November 13th, 2014 by Carole Isaacs | No Comments

If you’re looking at purchasing one of San Francisco’s many condos, such as in these high-rises in SoMa, there are some questions you should ask to make sure you are able to get the loan you need. [photo: Caroline Culler (Wgreaves)]   According to the San Francisco MLS, the median sales price for all types of San Francisco property combined the past year through August was up 13.1 percent. As usual, this number makes sellers happy and buyers anxious. The…


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